Hearsay Systems, a trusted leader in compliant digital communications for the financial services industry, announced a deeper partnership with Salesforce to provide compliance at scale for heavily regulated financial services firms to deliver a human client experience across digital channels. With Salesforce, Hearsay will continue to reinvent the advisor-client experience in wealth management, home lending, property and casualty, and life insurance by allowing advisors and agents to authentically and intelligently grow business relationships by proactively guiding and capturing the last mile of digital communications. Salesforce Ventures also took on a minority stake in Hearsay.
Read More: GlobalFintechSeries Interview with Christian Spaltenstein, Managing Director – Americas at AFEX
“Salesforce’s 360-degree view of the customer, workflow, and analytics plus Hearsay’s compliant last-mile engagement together deliver the human client experience at scale which advisors and customers need now more than ever,” said Hearsay CEO Clara Shih.
Demand for compliant, last-mile digital communication channels for financial firms is soaring amidst the new socially distanced reality. Due in part to COVID-19, Hearsay has seen 3X product utilization for 2020 compared to 2019 year-to-date. Along with increased usage of these digital communication channels, the demand for integrations of CRM and other core systems with last-mile client engagement has nearly doubled. These integrations result in up to 10X volume of last-mile activities captured in CRM, providing critical context to inform next best actions.
Read More: Entrust Datacard Solves Evolving Identity and Encryption Needs with Latest PKI Platform
“Customers are increasingly navigating their lives through seamless digital experiences, and the interactions with their financial services partner should be no different,” said David Dintenfass, Chief Marketing Officer at Fidelity Investments. “Fidelity is glad to leverage Hearsay’s platform to enhance our customer focus by simplifying communications through text messaging, which will integrate with our Salesforce CRM. Digitally-driven capabilities like these give our advisors more time to spend on what’s most important, serving their clients.”
Read More: Hummingbird Raises $8.2M To Automate Financial Compliance Technology
