Mastercard announced its extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely.
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“Mastercard’s Priceless platform brings us closer to our fans and helps us to inspire younger generations on and off the field. From all over the world, no matter what the gender, ethnicity, and country is, we all deserve the opportunity and support to go after the things we love”
The pandemic has had a ripple effect across the world of sports and entertainment—with the financial impacts affecting women’s sports teams more heavily than their male counterparts. Mastercard has doubled down on its commitment to the women’s OL team to ensure fans and players have opportunities to connect to their passion of football during these more difficult times.
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“We’re pleased to extend our partnership with Olympique Lyonnais – it’s a natural fit for us to work with these amazing athletes and highlight their accomplishments on and off the field to inspire the many generations to come,” says Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Particularly during a time when in-person fandom is challenged, we look forward to using our platform to engage fans in a unique and memorable way. As shown by their recent successes in both domestic and European competitions, OL continue to be a leading light in women’s sport and an organization with whom we are extremely proud to work with. We believe that investing in the pioneers of the game and supporting inspirational role models is essential for everyone to unleash their potential.”
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