TransferWise announced their new identity – Wise, a term meant to showcase for all of those who live, work, travel, or support family around the world.
While the announcement from the company elaborated that access to customers exact same account via wise.com, using their current email and password would continue, the brand said they would start to redirect transferwise.com to wise.com.
Read More: PixelPlex Informs About The Development Of Their New Cryptocurrency Trading Platform
The logo has changed, and the apps will be renamed. But their icon — the fast flag will remain as a symbol for money without borders.
The core experience of using Wise will remain faster, cheaper, and more convenient than anything else.
Several banks and customers use the platform to initiate easier across the border money transfers, the concept behind TransferWise (now Wise!) has always been to stay away from hidden money transfer fees and high markups by legacy banking models.
As the company rebrands and grows within its new identity, they aim to continue building a fair model for money movement and transfers.
Read More: GlobalFintechSeries Interview with Mark Morissette, Co-founder and CEO at Foxquilt
