Will Lead SVC’s Employee and Transformation Communications Practice and Work with Clients on Complex Crisis, Reputation and Transaction Issues
Sard Verbinnen & Co (“SVC”), a leading strategic communications firm, announced that corporate, crisis and change communications expert Michael Abrahams has joined SVC as a Managing Director. He will lead the firm’s expanded Employee and Transformation Communications practice and work with SVC clients around the world on corporate reputation, transactions, restructurings, crises, litigation, activism and other special situations. Michael was previously a Partner at Finsbury, where he worked across communications specialties and founded and led the global Employee and Change Communications practice. He will be based in SVC’s New York office.
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“Strong, strategic communications with employees have always been a cornerstone of SVC’s work with clients, and we are thrilled Michael is joining the firm to deepen and grow this important capability across our global platform”
“Strong, strategic communications with employees have always been a cornerstone of SVC’s work with clients, and we are thrilled Michael is joining the firm to deepen and grow this important capability across our global platform,” said Co-Founders and Co-CEOs George Sard and Paul Verbinnen. “More than ever, authentic internal communications and workforce engagement are critical to an organization’s reputation and success, especially while navigating special situations like crises, restructurings and M&A. Michael is one of the leading senior practitioners in this field. He also brings a broad range of international strategic communications experience relevant to our other key practice areas. Our ability to continue attracting top talent like Michael and other recent hires underscores our momentum as we continue to grow and expand our relationships with clients around the world.”
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Michael Abrahams said, “Never before has the way organizations treat, listen to and engage with their employees had a more significant, fast-moving and lasting impact on corporate reputation, trust and bottom-line results. In an environment in which historic barriers between internal and external communications have essentially disappeared, a sophisticated, strategic commitment to employee communications has become an increasingly important focus for top organizations and those who lead them. I look forward to partnering with the entire SVC team to help clients see around corners and – with SVC’s strong strategy, media, research, digital and design capabilities – working together to help companies build momentum, drive cultural change and achieve their most critical business objectives.”
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