Stripe, a global technology company building economic infrastructure for the internet, announced an expanded partnership with Mindbody to power advanced online and in-studio customer experiences for wellness customers in North America and across Europe. With more than 1.3 million monthly active users, 3.7 million classes booked monthly, and more than 145,000 new users monthly, Mindbody connects the world to wellness and is now teaming up with Stripe to help the wellness industry adapt across the globe.
“As the global wellness industry goes through a seismic shift, fitness studios, spas and salons are adapting with technology to stay connected with their customers,” Dan Chandre, SVP of Payments at Mindbody, commented. “With Stripe, we have a global technology partner to help our customers—from Canadian yoga studios to British boxing classes—keep growing and evolving in a new wellness world.”
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Mindbody deploys Stripe as digital fitness becomes the norm for millions
The coronavirus pandemic has caused the popularity of virtual workouts to soar: Mindbody data show that in June, 70% of consumers were using pre-recorded video versus 17% in 2019; and that 71% were using livestream classes weekly versus 7% in 2019. Even after studios reopen, 46% of people surveyed by Mindbody stated that they intend to make virtual classes a regular part of their routine.
As people have replaced the yoga studio with an iPhone in the living room, Mindbody has ramped up its investments in technology to make the digital work-out experience more convenient and accessible. As part of this, Mindbody is deploying Stripe in Canada and across Europe to boost online revenue conversion for its customers experiencing surging demand for everything from live-streamed Pilates to guided meditation.
Mindbody powers hybrid fitness experiences with Stripe Terminal in North America
With virtual workouts becoming the norm for millions, Mindbody is investing for a future where consumers want a hybrid fitness experience, and can participate regardless of location, whether that’s at home or in the studio. This trend was already in the making, with many leading fitness brands offering live classes and streaming them online to the world simultaneously. But the coronavirus pandemic has accelerated this, with fitness enthusiasts quickly becoming accustomed to making virtual workouts a part of their routines in recent months.
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