Fintech InsurTech News

North American to Join the Ensight™ Marketplace Platform

North American to Join the Ensight™ Marketplace Platform

Ensight, the leading life and annuity digital sales acceleration platform for insurance carriers, distributors and financial professionals, announced a new partnership with North American Company for Life and Health Insurance® (“North American”) in a move that brings the addition of North American Indexed Universal Life (IUL), Guaranteed Universal Life (GUL) and Term products onto Ensight’s market-leading digital marketplace for national distributors, Broker Dealers, BGAs, RIAs and thousands of financial professionals.

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North American’s Builder Plus IUL® 2, Protection Builder IUL and Smart Builder IUL products, as well as Custom Guarantee® UL (Gen 9), are now available on the Ensight platform, which is the first marketplace to offer a Best Interest (BI) illustration workflow, “single-entry” case design, in-depth benchmarking analytics and dynamic interactive sales presentations. Wholesalers and financial professionals can also access North American’s Classic Term and ADDvantage® Term on Ensight.

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“The digital transformation of US Life and Annuity distribution is rapidly accelerating. Our focus has been on modernizing the entire sales lifecycle, in line with today’s regulatory requirements and the new platform experience expectations of today’s financial professionals and consumers. To drive sector growth, we need to make products more accessible – easier to quote with a more intuitive digital presentation experience for advisors and clients,” said Bill Unrue, CEO of Ensight. “The North American product portfolio has been heavily requested by the Ensight distribution community. We are thrilled to welcome North American to the Ensight sales experience and marketplace.”

Ensight’s rapidly growing distribution community, which includes over 500 leading Life and Annuity distributors and thousands of financial professionals, can now seamlessly access and illustrate North American products on Ensight, as well as walk clients through the benefits of North American products with Ensight’s modern “digital presentation” experience. With the rapid shift to remote sales engagements over virtual meetings (e.g. Zoom™, Go To Meeting™), Ensight’s interactive presentation experience enables North American distributors to meet the demands of today’s COVID-19 environment, and tomorrow’s millennial ways of working.

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