SmartPath, a fast-growing workplace financial wellness leader, announced that Christy DeFrain has joined as Vice President of Sales & Business Development. DeFrain will oversee national sales expansion and be responsible for building on SmartPath’s corporate success to drive future growth. In this role, DeFrain will serve as a member of the company’s executive leadership team.
Read More: Kensho Collaborates with NVIDIA to Advance Automatic Speech Recognition
DeFrain joins SmartPath with over 20 years of experience in the employee benefits industry. She spent the last six with voluntary benefit company Purchasing Power leading all strategic sales and client retention efforts, in addition to managing nine regional sales directors. Previously, she served in senior roles for Mercer Health & Benefits, and worked in several sales positions including national vice president, group national accounts, for Ameritas Group Insurance.
Read More: Fintech Europe Selects Ten Startups for its Fifth Batch
“Christy’s experience in driving new business development will enable us to bring quality financial education to striving Americans at scale,” said Alok Deshpande, SmartPath President & CEO. “She shares our values, has a proven track record within employee benefits and has shown herself to be an extraordinary leader throughout her career. I am confident she will be instrumental in guiding our customer accounts to even greater success.”
Founded with a mission to make trustworthy financial guidance available to all hard-working Americans – not just the wealthy – SmartPath is already used by thousands nationwide. The company matches everyday people with dedicated experts through its web and mobile apps for ongoing support and accountability. The program empowers clients to save more, pay down debt and reduce financial stressors.
Read More: SIMON Markets LLC and Raymond James Launch New Strategic Partnership for Annuities
