WealthEngine furthers its leadership in the wealth intelligence space and announced today the availability of its new Market Potential Reports for the top US metropolitan areas. These reports leverage the company’s regularly updated database on wealth insights with scores and ratings using publicly-available data for the entire adult population of the United States. These actionable insights provide nonprofits, higher educational institutions, financial firms, and high-end luxury marketers with a deeper understanding of opportunities to reach population segments based on estimated net worth, cash on hand, investable assets, business ownership, giving capacity and history, interests and passions, and propensity to invest, spend, and donate, and much more.
WealthEngine’s proprietary scores and insights incorporate 250 million profiles of the U.S. population from over 50 unique data sources, across thousands of attributes, which are now updated on a monthly basis in one comprehensive platform. These profiles are easily accessible, activated and aligned with API’s that can be embedded into any campaign workflow.
Rapid Market and Customer Segmentation
Clients can use WealthEngine’s Market Potential Reports to determine market size, segments to target, and go-to-market strategies. The metro-specific reports display hard-to-find metrics in clear, visual segments to help organizations identify expansion potential. When used in conjunction with WealthEngine’s continually expanding database and new product enhancements, clients can fast-track their path to finding and prioritizing prospects who have a high likelihood of becoming customers or donors. Sample use cases:
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- Identify millennials who show signs of emerging wealth
- Spot potential liquidity events before they happen such as high net worth business owners based on age groupings
- Model who is likely to inherit wealth like children of high net worth individuals
- Find potential donors based on giving capacity, donation history, and interests
- Pinpoint real estate investors such as people who own 3 or more local properties
- Locate new investors based on cash-on-hand, stock holdings, and accredited investor status
- Identify growing families in need of new financial products or bigger real estate
- Nurture buyers of luxury goods based on spending patterns with insights such as aircraft or boat ownership
WealthEngine Data Platform and Security Enhancements
CEO and Executive Database Updates
WealthEngine released its newest SaaS platform update, version 9.4. This release refreshes WealthEngine’s rich database, which now boasts over 171 million philanthropic and charitable donation records with half a million records being added monthly. More so, this release updates 324,000 officers, directors, executives and CEO profiles to help clients reach wealthy upwardly-mobile prospects.
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