Weyland Tech, Inc., a leading global provider of mCommerce platform-as-a-service (PaaS), eCommerce managed services and fintech solutions, is preparing to launch its CreateApp mobile commerce platform-as-a-service in Italy.
The availability of CreateApp will allow the more than 172,000 small businesses across the country to easily establish and manage their mobile presence. To support the launch, Weyland has partnered with Medias-Com’S SA, a Swiss company specializing in media and communication.
Medias-Com’S will be joined by Infomaniak, one of the leading web solutions companies in Switzerland. Founded in 1994, Infomaniak has more than 130 employees and annual revenue of 25 million euros. Also partnered with Medias-Com’S for the campaign is Proteus, a leading IT company that provides Internet access and eCommerce applications to businesses across Italy.
“Italian small businesses have been grossly underserved in terms of mobile solutions, and we have found CreateApp to be an ideal solution for any business looking to create a mobile app to promote its product or services,” commented Paolo Tozzini, owner and manager of Proteus. “Unlike anything else we’ve seen on the market, CreateApp enables business managers to easily create and deploy native mobile applications without technical knowledge or background. With CreateApp, they can finally leverage the power of mobile to increase sales, reach more customers, manage logistics and conduct financial transactions in a simple, affordable and highly efficient way.”
CreateApp will be offered under the brand name, Medias-ComApps, with initial pricing set at 25-110 euros per month. It will include a business exchange platform for Asia-based companies to conduct cross-border business. The exchange will feature a unique on-the-fly language translation capability for B2B and B2B2C members interacting and engaging in e-Commerce via the platform.
First launched in Southeast Asia, CreateApp has attracted a large user following, growing 47 percent over the last year to more than 360,000. The launch in Italy follows the company’s entry into Taiwan in association with Line Corp., and in the US through its recent acquisition of Minneapolis-based Push Interactive.
“Entering the Italian small business market with a premium partner like Medias-Com’S represents another major step in plans for global expansion,” commented Weyland CEO, Brent Suen. “It also highlights the highly-scalable, low-capex nature of our platform, with localized features that can be supported by regional partners. As our partnership with Medias-Com’S develops, we see our CreateApp platform being offered in Germany, France, Switzerland and the Benelux region.”
According to Statista, Italy has one of the largest e-Commerce markets in Europe that is expected to grow nearly two-fold, from $12.3 billion in 2017 to $24.1 billion by 2023. Key factors driving this growth include greater Internet penetration and the growth in the number of mobile users. Mobile shopping has also gathered significant momentum in the country, with nearly 31% of all e-Commerce B2C sales transacted via mobile.
Weyland’s recent acquisition of Push Interactive is expected to also provide specialized lead-generation tools for Italian small businesses to increase their online sales. Push Interactive’s direct-to-consumer eCommerce platform provides an end-to-end solution for enterprises and major US brands that include HomeAdvisor, QuinStreet and Sunrun.
“There are many exciting opportunities to add features and enhancements to CreateApp as provided by Push Interactive and our comprehensive suite of eCommerce products and services,” added Suen, “with this all helping to drive expansion of our recurring, high-margin revenue stream over the coming quarters.”