WorldRemit, a leading digital payments platform, has released global television commercials across key markets to promote its transparent pricing strategy and the opportunities created by connecting people through international money transfers. Produced by the award-winning director, David Hayes and VB Productions, the commercials provide examples of how migrant workers support the ambitions of their family and friends back home through money transfers.
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Nuria Garcia, Chief Marketing Officer at WorldRemit said, “As a global financial services platform that connects people with their loved ones across borders, creating opportunities and strengthening relationships are important to us. We want to empower migrants and those they support by delivering a service that is safe, simple to use and offers good value. By redesigning our user experience, we want to give customers greater visibility on special pricing rates so that they can make the most of these offers. Through greater transparency, customers can make informed choices when supporting their family and friends back home.”
Although migrant workers are often separated from their family and friends by geography and time-zones, through international money transfers, they can experience a feeling of togetherness while being apart. Sending money transfers to support family and friends makes them feel closer to home, and strengthens the emotional connection they feel towards their communities.
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“Our key aim with the series was to tell mini stories that felt relatable and believable. The focus was not on the money being sent but the thought that goes into the sender making that decision. We also wanted to portray a good variety of relationships so we chose to include father to son, daughter to parents and brother to brother. To create an authentic look and feel we shot the films with a cinematic documentary aesthetic – keeping the camera moving in a natural way and working with the actors to create moments that felt spontaneous”, said Vanessa Brown, Founder & Executive Producer at VB Productions.
Natalie Reiss, Head of Creative at WorldRemit added, “While WorldRemit’s technology connects people and their money across borders, we wanted our new TV commercials to acknowledge the physical distance that many of our customers still experience. Shot over three days—with Covid-19 safety measures in place—these commercials gave us a chance to share international stories and reinforce the importance of financial inclusion, which creates opportunities and strengthens human bonds.”
