XpertSavers, a consultancy and marketing group helping community banks to evolve and smoothly transition into today’s digital age, today announced the successful completion of the group’s efforts to help Flushing Bank meet its digital transformation goals by expanding brand reach, providing 24/7 access and empowering customers to open accounts online.
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Flushing Bank, a legacy institution with over 90 years of experience serving customers in the greater New York City area, launched an enhanced digital presence in March—right before the pandemic impacted in-person banking. Optimizing the bank’s digital footprint proved to be invaluable throughout the extended quarantines and lockdowns over the following months as digital access for customers could run in parallel to Covid-secure, appointment-only branch visits.
The new digital environment, which consolidates mobile and online bank offerings, was designed to attract customers outside the bank’s current customer base and tech-savvy customers of all ages. The change came after the bank identified an opportunity to further accelerate its continued growth by completely transforming its digital presence, with the help of XpertSavers.
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The new platform has already deepened existing customer relationships by encouraging clients to consider Flushing Bank for all of their banking needs, and by providing a way for existing customers to continue using the bank throughout the pandemic. Since working with XpertSavers, Flushing Bank has been able to significantly increase its online new account openings due to the addition of software that safely performs all of the security and KYC checks.
Apart from generating new accounts, Flushing Bank also saw a significant increase in mobile and online banking—all made possible due to the bank’s digital transformation. The new level of digital engagement empowered the bank to create an internal dashboard to monitor activity, providing a valuable analytics tool.
