Dentsu Group Strengthens Merkle’s Experience and Commerce Capabilities With LiveArea Acquisition
Dentsu Group Inc. announced that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc. LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business,......