Somantra’s ChatGPT Ad tracking for Australian General Insurance shows Budget Direct as the largest advertiser.
One Australian insurer is buying ChatGPT’s insurance ad slot almost alone. Research from Somantra, the Sydney-based AI search brand visibility platform, found that Budget Direct was the only one of 20 tracked insurers with ads selling insurance across 34,279 ChatGPT insurance queries. Budget Direct recorded 7,029 ads. That is 19.9%......