Loyyal Launches OfferPoint: A Merchant-Funded Offer Marketplace Driving Card Spend and Customer Engagement
Loyyal, an AI-first, blockchain-powered loyalty and payments ecosystem, announced the launch of OfferPoint, a merchant-funded offer marketplace designed to help banks, digital wallets, and financial institutions increase card spend and customer engagement without funding the rewards themselves. As financial institutions face growing pressure to drive transaction volume while managing rising......