Tag : Customer Behavior

Artificial Intelligence Digital Payments Fintech Guest Posts Lending

Aligning Data and Decisions for True Hyper-Personalization

Bill Waid
by Bill Waid0
Financial institutions have pushed the limits of personalization based on static customer profiles and lagging indicators. Expectations change faster than systems can adapt, especially across portfolios of hundreds of thousands or millions of customers, resulting in shallow engagement that misses emerging opportunities to move individual customers forward. Shifting to scalable......
Three Ways AI Enables Personalized and Engaging Customer Experiences in Financial Services
Artificial Intelligence Guest Posts

Three Ways AI Enables Personalized and Engaging Customer Experiences in Financial Services

Dr. Marlene Wolfgruber
by Dr. Marlene Wolfgruber1
A lot of data would be useless without context. Many words in the human language have multiple meanings, making it hard to understand individual phrases without being aware of its context (where it was said, from whom, what prompted its delivery). Think about the term “bank” within the context of......
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