FreeStar Financial Credit Union generates $1.2 million in new deposits in 30 days with Psympl® and Experian®
The credit union paired Psympl’s Motivation Activation™ with Experian consumer intelligence to identify qualified consumers and tailor messaging to what motivates them. Psympl, a financial services artificial intelligence (AI) company, and Experian, a global data and technology company, shared results from their work with FreeStar Financial Credit Union. In a......