Tag : Persado

Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging
Banking Fintech News

Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging

PR Newswire
Motivation AI Company Persado Reveals 45% of Consumers Would Switch Banks For More Personalized Experiences A new study reveals banks are not meeting the personalization expectations of U.S. consumers, with 45% of consumers surveyed saying they would consider switching banks for one that delivers more personalized digital experiences. Conducted by Researchscape and commissioned......
Persado GenAI Innovations Transform How Marketers Create High-Performing, Brand-Compliant Content
Artificial Intelligence News

Persado GenAI Innovations Transform How Marketers Create High-Performing, Brand-Compliant Content

PR Newswire
Available this spring in the Persado Essential Motivation self-service platform, the new content copilot tools help ensure the best on-brand messages for engaging customers across email, web, mobile, and social channels. Shoptalk 2024 (Booth #504), Persado, the Motivation Artificial Intelligence (AI) company, announced innovations in generative AI (GenAI) content and image......
RappiPay Generates 179% Uplift in Conversion Rates by Trusting AI to Deliver Faster, Better Messages
Banking Digital News

RappiPay Generates 179% Uplift in Conversion Rates by Trusting AI to Deliver Faster, Better Messages

Fintech News Desk
How RappiPay Uses the a Language Personalization Platform to Generate Better Words and Drive Certainty into their Marketing Efforts Persado, the leading AI content generation and decisioning platform, announced the initial results of its work with digital banking company RappiPay. The collaboration drove triple-digit conversion rates for RappiPay by leveraging the......
1