Brokerages on ETNA’s platform now able to offer IPO and follow-on offerings to investors
ClickIPO Securities, LLC (ClickIPO), the IPO Marketplace for individual retail investors, announced its technology integration with the ETNA Trader platform. ETNA Trader is an out-of-the-box white-label investment trading platform for online broker dealers to buy and sell currently trading stocks. The ClickIPO integration enables online brokerages using ETNA Trader to provide their customers access to IPOs and follow-on offerings.
While existing individual integrations for online broker dealers with ClickIPO have been a step forward in offering more retail investors access to IPOs, the partnership with ETNA Trader casts a wider net, creating an opportunity for an entire network of broker dealers to access IPOs and follow-on offerings on one platform.
“ETNA’s trading platform works with a large number of brokerages, which allows ClickIPO to expand our investor network and partner with new brokerages while minimizing the technology lift on both sides,” says Scott Coyle, CEO of ClickIPO. “A custom brokerage integration can typically take months to achieve, meaning ClickIPO’s integration with ETNA can shorten this process to just a few weeks for brokerages utilizing the ETNA Trader platform.”
Current online brokerages who already utilize the core ETNA product can now add the ability to offer their customers IPOs and follow-on offerings with additional API (application programming interface) connections. New ETNA customers will have the option of utilizing ClickIPO’s offerings immediately.
“This integration with ClickIPO allows us to expand our platform with a more robust offering for our broker dealer clients,” comments Pavel Arifullin, CEO and president of ETNA. “This not only helps our existing clients offer a sought-after product, but also allows new online brokerages to start providing IPO and follow-on offering access to their growing base of customers.”