Interactive video business cards and real-time lead capture help exhibitors modernize follow-up at conferences and live events.
As trade shows, conferences, and live events continue to play a central role in business development, many exhibitors are re-evaluating how effectively booth conversations translate into measurable post-event results. Digital Accelerant, a visibility and lead-capture platform, is addressing one of the most persistent challenges facing exhibitors: what happens after the handshake.
Trade show organizers report strong attendance across industries, yet exhibitors often struggle to maintain momentum once events conclude. Traditional tools such as fish bowls full of paper business cards, badge scans, and static landing pages frequently fail to generate timely follow-up or meaningful engagement. Digital Accelerant was designed to modernize this critical moment by replacing static handoffs with interactive, mobile-first experiences that are time sensitive—with no hands-on effort from the owner.
Competition ends with one winner. Collaboration finishes with many.”
— Anonymous
“Exhibitors invest significant resources into attending trade shows, but the follow-up process is still largely outdated,” said Gabe O’Neill, founder of Digital Accelerant. “The issue isn’t lead volume, it’s lead continuity. If prospects aren’t engaged immediately, opportunities fade.”
RETHINKING LEAD CAPTURE AT TRADE SHOWS
Digital Accelerant enables exhibitors to share a single QR code or text-based keyword at the booth. Attendees receive a powerful, totally customized, interactive video business card directly on their phone, allowing exhibitors to deliver branded content, capture verified contact information, and initiate compliant follow-up within hours or even minutes of the interaction.
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Unlike traditional business cards or generic QR codes that link to static websites, Digital Accelerant’s approach is designed to keep the conversation alive beyond the show floor.
KEY BENEFITS FOR TRADE SHOW EXHIBITORS INCLUDE:
• Instant, Verified Lead Capture: Contact information is captured through direct delivery to the booth owner’s CRM, eliminating manual data entry and post-show cleanup. User is automatically opted in to the supplied SMS based marketing system.
• Video-Based First Impressions: Personalized video replaces static brochures and links, allowing exhibitors to explain value visually.
• Faster Follow-Up: Text-based engagement enables near-immediate outreach while the event interaction is still fresh.
• Measurable Engagement: Exhibitors can track interactions and understand which conversations lead to follow-up actions.
DESIGNED FOR HIGH-ENGAGEMENT ENVIRONMENTS
The video business card from Digital Accelerant is being used by exhibitors in sales-driven industries including marketing, finance, insurance, manufacturing, real estate, professional services, and technology; sectors where trade shows remain a primary source of qualified leads.
The platform also supports multi-representative booths, allowing teams to distribute a consistent branded experience while centralizing lead data. This structure helps exhibitors maintain message consistency and reduces reliance on individual note-taking or memory.
“Most trade show follow-up systems assume prospects will remember you,” O’Neill added. “In reality, attendees meet dozens of vendors in a single day. We build our custom video business cards to make sure your message makes a stunning first impression and then doesn’t disappear when the show ends. Your competition has never even seen this before.”
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