Wirex, a leading digital payments platform, has appointed Jenny Kong as the new Global Head of Marketing, where she’ll manage the Marketing team from New Zealand. The news follows her work co-founding the successful ‘Rising Women in Crypto Power List’ last year, and aligns with Wirex’s mission to show that crypto is open to all, and inclusion starts from within.
A 3-year veteran of the Wirex Marketing team, Kong’s ascent reflects her role in building the global brand from its core-crypto beginnings. Wirex’s Marketing team has rapidly developed to match the businesses achievements, which recently reached 3.5 million customers across the UK, EEA and APAC regions. This new appointment emphasises the value Wirex places on flexibility within the workplace, where Jenny will now directly manage an international, all-female team whilst being based in APAC.
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Supporting Wirex’s goal to recognise and encourage female talent within the crypto industry and promote from within, Chief Marketing Officer, Martin Best, commented on the decision:
“Wirex makes all currencies equal – and we have the same approach to our team. We choose the best talent to lead us forwards. Having supported Wirex’s aggressive global growth over three years, Jenny’s promotion reflects our approach. Since COVID-19, the company has fully embraced working from home, and as such, it’s great to have Jenny managing a truly international team whilst operating from New Zealand.”
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A 2017 study from Deloitte found that less than 30% of the UK’s Fintech workforce were female, in contrast to Wirex’s Marketing team consisting of 70% women. After partnering with the Fintech Times for the 2020 ‘Women in Crypto’ campaign, Wirex is continuing to make this campaign a priority in order to strengthen diversity and encourage more women to get involved in the fintech and crypto sphere.
Discussing her excitement in taking on this responsibility, Jenny Kong, said: “Having entered the Wirex Marketing team in 2018, I was one of only a handful of women. I’m incredibly thrilled that in three years, over half the team members are female and we’ve almost tripled in size. This growth in representation has been amazing to be a part of, but we’re far from being done. With our mission to make crypto accessible to all, appealing to ‘all’ requires experiences and backgrounds from all walks of life. This needs to be reflected internally, fostering diversity at every level.”
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