Firm automates brand advertising for every loan officer through Adwerx’s leading digital platform with proven ROI
Society Mortgage, a mortgage lender based in Fort Lauderdale, FL, is constantly evolving to provide simple, straightforward transactions delivered with personal attention to detail. By joining Adwerx’s portfolio of mortgage customers, they are driving this concept home by automating personalized digital advertising for all loan officers at their firm to reach their borrowers directly.
Through Adwerx’s Customer Relationship AdvertisingTM solution, every loan officer in Society Mortgage’s network will receive personalized advertising campaigns designed to keep their brand top-of-mind with their existing database and maximize online exposure to potential clients who have visited the loan officers’ web pages. This strategy is designed to ensure that loan officers are continuously in front of the people they’ve identified as important to their business.
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From day one of launch, loan officers have access to pre-approved, brand-compliant ad templates built with the firm’s marketing team. Part of the value the firm found in Adwerx includes a compliance dashboard where ads are optimized for regulatory compliance, eliminating the risk and time associated with manual approval.
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“We are always looking for opportunities to streamline our business, allowing our loan officers more time to focus on what’s important, providing exceptional service to every borrower,” said Chad Turner, President at Society Mortgage. “Customer Relationship AdvertisingTM from Adwerx will help keep our loan officers’ names and faces in front of potential home buyers while allowing us to keep expanding our business. We are excited to spend more time with clients and continue to grow our coverage across the U.S.”
Adwerx has seen rapid adoption among the nation’s most innovative brokerages and has been proven to increase producer productivity.
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