Author : Biju Menon

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Biju Menon is the VP & Head of Canada Banking, Financial Services & Insurance at Cognizant Technology Solutions. He is an executive leader with 25+ years across Insurance, Banking, Financial Services, and Information Technology, shaping enterprise transformation agendas through digital modernization, AI‑enabled operational uplift, and data‑driven decisioning.

Embedded Finance: A boon for Sales, a bane for Servicing

Biju Menon
Picture this: A customer buys a sofa through a popular retailer’s checkout, using a buy-now-pay-later (BNPL) option presented at the moment of purchase. Two clicks. Approved. But the sofa arrives damaged. She initiates a return. Over the next six weeks, she gets bounced between the retailer’s customer support line, the......
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