Author : Jordan Glazier

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Jordan Glazier is the CEO, Wildfire Systems, Inc.

How Banks Can Help Consumers Fight Inflation with Cashback Rewards

Jordan Glazier
American consumers seeking help fighting the rising cost of inflation can turn to rewards programs that offer cashback rewards to make the most of their purchases.  Inflation is a burning issue with shoppers right now. The latest U.S. Consumer Price Index for All Urban Consumers showed expenses reaching a 39-year......

Financial Institutions Deploying E-Commerce Rewards to Drive Acquisition, Retention and Revenue

Jordan Glazier
Due to the fragmentation driven by the rapid proliferation of neobanks and upstart investment alternatives, established financial institutions, and newcomers alike, are under increasing pressure to introduce value-adding features to acquire new customers and retain existing customers. Some of the biggest moves to add value involve the introduction of loyalty......