Tag : digital coupons

Financial Institutions Deploying E-Commerce Rewards to Drive Acquisition, Retention and Revenue
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Financial Institutions Deploying E-Commerce Rewards to Drive Acquisition, Retention and Revenue

Jordan Glazier
Due to the fragmentation driven by the rapid proliferation of neobanks and upstart investment alternatives, established financial institutions, and newcomers alike, are under increasing pressure to introduce value-adding features to acquire new customers and retain existing customers. Some of the biggest moves to add value involve the introduction of loyalty......