Author : Rahul Nath

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Rahul Nath, Head of Product, Drip Capital, Inc. Rahul brings 15 years of experience in the Product and Strategy domains. He has lived and worked in North America and South East Asia. Prior to Drip, he was leading product strategy at Google, US.

How Tech can Reduce Friction between Buyers & Sellers in Global Trade

Rahul Nath
Customers want their commercial experiences in global trade, be it B2B or B2C, to be low-effort, seamless, and fast. Any perceived friction impacts the adoption and usage of the product/service. Thus, one way to assess friction in commercial transactions is anything that may prevent a potential customer from completing a......