Tag : B2B selling

How Tech can Reduce Friction between Buyers & Sellers in Global Trade
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How Tech can Reduce Friction between Buyers & Sellers in Global Trade

Rahul Nath
Customers want their commercial experiences in global trade, be it B2B or B2C, to be low-effort, seamless, and fast. Any perceived friction impacts the adoption and usage of the product/service. Thus, one way to assess friction in commercial transactions is anything that may prevent a potential customer from completing a......
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