B2B Investments News

PX Acquires Education Marketing Firm Edufficient

PX’s platform helps some of the country’s biggest providers of consumer products in the financial services, insurance, and home services industries. The acquisition of Edufficient allows PX to expand into the education market—specifically focusing on colleges, universities, boot camps, and short-term programs—and scale up its customer success team with Edufficient’s talented digital marketers.

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“We are thrilled to welcome the Edufficient team to PX,” says Frans Van Hulle, CEO and co-founder of PX. “Edufficient has significant experience in the education industry, which is a space that offers a lot of growth opportunities for our marketplace, and significant potential network effects and upside for our customers and partners. We believe PX can solve some real challenges in the education vertical and going to market with the experienced Edufficient team makes ‘one plus one equal three.'”

“We are excited to work with the team at PX,” says Tom Ferrara, CEO and co-founder of Edufficient.  “Both companies focus on building long-lasting relationships with customers by maximizing the returns on their investment: PX with its technology and Edufficient through the services and expertise we provide. Becoming a part of PX means more customers can benefit from the combination of our offerings and the network effect they create.”

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Both teams will work toward the complete integration of Edufficient into PX over the next six months while continuing to provide existing Edufficient clients the same exemplary service that they are used to. The financial terms of the acquisition were not disclosed.

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[To share your insights with us, please write to sghosh@martechseries.com] 

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