In order to offer venues and festivals a unique sales analytics integration, Tradable Bits Media Inc., a leading fan-based technology firm, has partnered with Square’s robust ecosystem of software, payments, and hardware solutions for businesses of all kinds. Square and Tradable Bits are establishing a new benchmark for the fan experience, which is inspired by the digital-first shift occurring throughout the live entertainment and sports industries. Their objective? to create a simpler method for live event organisers to manage, coordinate, and track the purchases made from sponsors and merchants at their event. These insights will help event planners, such as venues, sports leagues, promoters, and festivals, customise their merchant offerings, more precisely track the interaction between their patrons and sponsors, and subsequently re-engage patrons.
This week, Tradable Bits and Square officially introduced “Incentivize with Square,” a digital campaign that enables customers to track and influence in-store purchases with a straightforward digital discount coupon. A real-time sales integration between Square and Tradable Bits is next in the pipeline, and it will consolidate the fragmented merchant transactions that are frequently present at large-scale events.
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“A big challenge of today is not the lack of data, but the obstacles preventing us from using that data in real-time, easily, and with impact,” says Darshan Kaler, Co-Founder and CEO of Tradable Bits. “Our integration with Square will bring these data points together for large-scale events. It will allow promoters to bundle the best sponsorship opportunities, improve vendor’s visibility of real-time insights, move the needle on sales, and drive better experiences for everyone.” “Incentivize with Square” creates a one-to-one connection between Tradable Bits’ customer data platform and Square customer profiles. Ultimately, this provides vendors and event producers metrics about the fans taking part in any promotional event configured through the campaign, allowing them to close their redemption loop, measure impact and understand who is consuming their product.