Financing support advances Belle Brands’ growth strategy and second add-on acquisition as the company continues to build a leading portfolio of beauty and personal care brands.
Cambridge Savings Bank (“CSB”), a full-service community bank with $7 billion in assets, announced an increased Asset-Based Lending credit facility for Belle Brands, helping to fuel the company’s acquisition of Versed, a clean, solutions-driven skincare and makeup brand founded by Katherine Power. The acquisition marks Belle Brands’ second add-on acquisition as the platform continues to grow and scale its portfolio of leading beauty and personal care brands. The transaction was recently announced by Belle Brands and their parent company, Windsong Global: Belle Brands Acquires Versed
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Belle Brands is a platform company formed by consumer-focused private investment firm Windsong Global. The acquisition adds Versed to a growing portfolio that includes JVN Hair, Pipette, and KVD Beauty, further strengthening Belle Brands’ position in the beauty and personal care sector. Under the leadership of Global President Teresa Lo, the company continues to identify and invest in brands with strong consumer loyalty, differentiated positioning, and significant growth potential.
“Cambridge Savings Bank is proud to support growth-oriented companies and sponsors that are building leading consumer brands,” said Yvonne Kizner, Senior Vice President, Head of Asset-Based Lending at Cambridge Savings Bank. “Belle Brands has established a compelling platform with a disciplined approach to brand acquisition and value creation. We were pleased to support this transaction, which represents the platform’s second add-on acquisition, and look forward to continuing our partnership as Belle Brands expands its portfolio and scales its business.”
“The acquisition of Versed is an important milestone for Belle Brands as we continue to build a differentiated portfolio of beauty and personal care brands,” said Brian Cooper, Partner at Windsong Global. “Cambridge Savings Bank played a pivotal role in helping us complete this transaction. Their team understands the dynamics of acquisitive growth and delivered the flexibility, responsiveness, and partnership we needed to successfully execute on our strategy. We appreciate their support as we continue to grow and scale the Belle Brands platform.”
The Versed acquisition builds on Belle Brands’ strategy of partnering with consumer-oriented brands that combine strong product performance, accessibility, and meaningful growth potential. The addition of Versed further enhances the platform’s presence across skincare, makeup, haircare, and personal care categories while expanding its portfolio of consumer-loved brands.
CSB’s commercial division is focused on serving the needs of businesses through a full suite of Asset-Based Lending, Corporate Banking and Lending, Commercial Real Estate Lending, and Treasury Management.
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