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Detroit Lions, Comerica Bank Collaboration Returns to “Double the Impact” for My Cause My Cleats Campaign

Detroit Lions, Comerica Bank Collaboration Returns to "Double the Impact" for My Cause My Cleats Campaign

In Support of F.A.R.M. (Family Assistance for Renaissance Men), Detroit Lions to match up to $100,000 in donations; Comerica contributes $10,000

The Detroit Lions and Comerica Bank announced their community collaboration as part of the annual My Cause My Cleats campaign, encouraging the community to “Double the Impact” by donating to F.A.R.M. Family Assistance for Renaissance Men, a non-profit organization focused on the rehabilitation and reuniting of fathers with their children.

The community can support the My Cause My Cleats endeavor by making a donation to F.A.R.M via its website at farm-mi-org and by selecting the green DONATE option.

For the first $100,000 donated to the campaign, the Detroit Lions Foundation will match each of those dollars contributed through Sunday, December 10. To contribute to the collaboration, Comerica Bank is donating the $10,000 F.A.R.M., a 2023 Detroit Lions Inspire Change social justice initiative grantee and community partner of Comerica Bank.

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“As the Detroit Lions players showcase and highlight their special charitable causes on the field, My Cause My Cleats allows us to recognize and appreciate the impact those non-profit organizations have in transforming our communities,” said Steve Davis, Comerica Bank Michigan Market President. “As we strive to help support those in need, we can strengthen our efforts through dedicated teamwork and partnerships that deliver critical resources. We appreciate this commitment made by the Lions organization in supporting the ongoing efforts to serve others and inspire change.”

In the first year of the Lions and Comerica’s My Cause My Cleats collaboration, the “Double the Impact” campaign raised over $102,000 for the Pure Heart Foundation. With the Lions $100,000 match, a total of $202,000 was contributed through the 2022 campaign.

Located in Detroit, F.A.R.M. provides a wide range of mentoring, father child relationship building, education and skills training, legal assistance, child support help, housing assistance to help men reunite with and make a difference within their children’s lives. F.A.R.M. strengthens families by teaching men the principles of fatherhood and become a greater asset to their children, caregivers, communities and society.

“We are grateful for the support we have received from the Detroit Lions, Comerica Bank, and the Detroit community that will further our mission to help fathers be the best they can be,” said Willie Bell, F.A.R.M. Founder and CEO. “From the beginning, we have been driven by the purpose that the world is a better place when fathers connect with and help raise, teach, and support their children. Critical funds are necessary to help us bridge the gap and provide much needed resources, and we are thankful that My Cause My Cleats will help us achieve our goals.”

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