The award-winning HOPE Inside program, located at the West Broadway U.S. Bank branch, offers access to financial coaching services for unbanked and underbanked Minneapolis residents at no cost.
Operation HOPE and U.S. Bank announced the remodeling of its ‘HOPE Inside’ Minneapolis location adjacent to the bank’s 1030 W. Broadway Avenue branch. The award-winning HOPE Inside program, a partnership between U.S. Bank and Operation HOPE, offers access to free financial coaching services and focuses on the economic empowerment of low- to moderate-income individuals, families and small business owners in underserved communities.
The U.S. Bank West Broadway branch was damaged during the civil unrest in May of 2020. During the branch rebuild, a dedicated space was donated to the HOPE Inside program, allowing for added coaches to be co-located with the branch and provide independent service hours to clients. In 2023, U.S. Bank and Operation HOPE agreed to remodel the space. To view images of the renovated location, click HERE.
“The remodeling of the HOPE Inside space is a way to honor and value the communities of Minneapolis,” said Montinee Pongsiri, senior vice president for Consumer and Business Banking Strategy at U.S. Bank. “The updates provide additional resources and a meeting place for the community, outside of the branch.” The HOPE Inside investment is a continuation of U.S. Bank Access Commitment®, the bank’s long-term approach to help close the wealth gap for underserved communities.
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Each HOPE Inside location provides communities with free credit and money management education as well as one-on-one financial coaching with a trained and experienced financial coach. The HOPE Inside Minneapolis location is one of nine locations across six states that Operation HOPE and U.S. Bank operate across the U.S. During the first full year of operation, the HOPE Inside Minneapolis location has conducted over 1,200 financial coaching sessions to residents and businesses in underserved Minneapolis.
Operation HOPE is a nonprofit founded by John Hope Bryant in 1992 following the Los Angeles uprisings. The organization’s mission is to disrupt the cycle of poverty by improving the financial wellness of millions of low- and moderate-income families across the nation – with a focus on financial dignity and inclusion. Through its award-winning HOPE Inside model, the organization equips young people and adults with financial tools and education to help secure a better future. All programs and services are offered at no cost to the client, and services are not exclusive to U.S. Bank members.
HOPE Inside programming includes credit and money management inclusive of various consumer credit counseling certifications such as Consumer Financial Protection Bureau (CFPB) and FDIC, among others. The HOPE 700-Credit-Score-Communities initiative supports participants in raising their credit scores to 700, which is a threshold for establishing good credit. Three-hour workshops are held one Saturday morning each month at HOPE Inside locations. Program participants who have completed a workshop can schedule a private coaching session to get one-on-one advice and continue improving money management skills. Multiple in-person and virtual workshops are available for free.
According to anonymized data from the HOPE Community Credit Score Index, the average resident credit score data within the 55411 zip code – where the W. Broadway HOPE Inside office is located – is 643. The U.S. national credit score (Vantage Score) average is 698. In partnership with U.S. Bank, the goal of HOPE Inside is to improve these local statistics through hands-on coaching, counseling and increased access to resources.
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