Opy Delivers Merchant and Consumer-Centric Solution for Alternative Financing Options
‘Buy now, Pay smarter.’ company, Opy USA, Inc., (Opy), and its parent company Openpay Pty Ltd (Openpay), announced a ground-breaking partnership with Everyware; a leading contactless payments and customer engagement solutions company. Through this distinctive partnership, Opy will incorporate its highly differentiated, next-generation Buy Now, Pay Smarter product offering within the Everyware platform; an evolved Buy Now, Pay Later (BNPL) service for consumers craving fair and affordable funding for meaningful and life-altering purchases.
The partnership establishes the first Pay by Text BNPL solution, delivering payment options to consumers when needing reliable financing the most. As studies indicate, 69 percent of US consumers would be more likely to pay bills on time via text, coupled with the fact that 92 percent of US adult phones are text-enabled, Opy and Everyware’s partnership provides a visionary approach to capture substantial, large-dollar transactions.
“This innovative partnership with Everyware perfectly aligns our next generation BNPL products within the growing consumer Pay by Text market,” said Brian Shniderman, Opy’s US CEO and Global Chief Strategy Officer for Openpay. “Everyware’s advanced communications capabilities and Pay by Text service offerings will enable consumers to pay for pivotal life purchases across targeted verticals such as healthcare, home improvement, auto repair and servicing, and education, to name a few. In partaking in the latest consumer payment trends, we continue to accelerate our strategic mission in bringing financial ease to consumers during financially life-altering moments as we continue to pioneer the US payments landscape.”
In addition to becoming the first BNPL provider to offer Pay by Text capabilities to consumers, the partnership further expands Opy’s objectives to launch and amass multiple wholesale merchant and distribution models with leading aggregators, and in Americanizing the Opy brand and platform, two vital initiatives completed in light of the company’s US launch.
“Our partnership with Everyware brings together two inventive, fintech brands who are revolutionizing the payments industry,” commented Kim Schwendeman, Opy’s SVP, Head of Channel Partnerships. “We are pleased to partner with leading aggregators like Everyware to offer our next-generation BNPL products to merchants and consumers. We are confident that this partnership will grow and expand as the technology evolves and provides easier access to better payment methods.”
“With Opy, we are now able to feature a differentiated BNPL offering that will enable merchants and consumers alike to have greater control over their financial decisions and payment options, which is in line with our commitment to jumpstarting the next generation of payments,” said Kevin Feagan, Chief Revenue Officer of Everyware”. “We truly look forward to the success that this partnership will bring.”
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