YELL Payment Appoints Raphael Blunschi as Chief Executive Officer to Lead Its Next Phase of Growth

YELL, the payments platform for consumers and small businesses, announced the appointment of Raphael Blunschi as Chief Executive Officer. Blunschi takes the helm as YELL scales into an everyday financial app for consumers and business owners, as the company surpasses 27,000 customers as of September 2026.

Blunschi brings more than 30 years in financial services across Swiss banking, institutional asset management, and digital assets. He was a founding member of UBS’s prime brokerage business, and at RMF/Man Group he architected a pioneering multi-billion-dollar global managed account platform that made opaque hedge fund exposures transparent and institutionally scalable. He spent 13 years at K2 Advisors, a Franklin Templeton investment company, latterly as Chief Administrative Officer and Executive Committee member and fund board director for eight private funds.

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Blunschi also co-founded 47 Degrees North Capital Management, an institutional alternatives manager that raised $100 million from CalPERS, and INCOS, a generative-AI venture serving financial institutions. Most recently, he advised Swiss blockchain company S-PRO on its U.S. market entry. He served in the Swiss Army Special Forces and is a CFA charterholder and Professional Risk Manager (PRM).

“Consumers manage money across too many apps, and business owners give up too much of every sale to payment costs. YELL brings both into one place, and keeps it simple,” said Blunschi. “I have spent my career building financial infrastructure that turns complexity into scale – exactly what YELL’s next phase requires. I am honored to lead this team as we build the everyday financial app for consumers and business owners.”

Under Blunschi’s leadership, YELL will focus on scaling the platform for consumers and business owners, while continuing to offer eligible businesses a lower-cost alternative to many traditional payment processors.