Acorns Prioritizes Financial Wellness for Families with Launch of New Premium Tier, Including Access to GoHenry in the US

Enhanced tier empowers people to manage their money through all of life’s stages with addition of a debit card and financial education app for kids, free life insurance, a complimentary will and more

Marking Financial Planning Month in October, Acorns, a savings and investing app, announced a new Premium Tier focused on the family, including complimentary access to GoHenry by Acorns, a leader in financial education for 6-18 year olds. This follows Acorns’ acquisition of GoHenry earlier this year, delivering on the mission-led company’s commitment to put the responsible tools of money management and education in the hands of kids, teens and adults, globally.

Acorns believes the key to building wealth and good money habits is starting early and investing throughout all of life’s stages. For $9 a month, the Acorns Premium Tier helps everyday people and families accomplish just that. This starts with Acorns Early, which allows parents, guardians, family and friends to easily invest in a child’s future from birth. From age 6, kids and teens are then empowered to learn how to manage money in the real world through GoHenry, a debit card and financial education app. Parents can set up automated allowance, make instant transfers, select spending limits and set chores for kids to earn through the app. Kids and teens can set savings goals, keep an eye on their budgets in real-time, and give spare change to charity while learning core money skills through Money Missions – in-app, expert-led, bite-size lessons, interactive quizzes, and videos.

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Acorns Premium also includes live Q&A sessions with financial experts and premium educational content to help adults learn how to invest responsibly. Alongside individual investment accounts, retirement accounts and the option to add individual stocks and ETFs to create diversified custom portfolios, subscribers now also get access to $10,000 in free life insurance and a complimentary will included.

“We know that people who receive financial advice and support earlier in life are likely to have better financial outcomes. At Acorns, we are passionate about looking out for the financial well-being of the up-and-coming, and that starts with young people and families,” said Noah Kerner, Acorns CEO. “Our pioneering Premium Tier is where we provide financial wellness for the whole family to unlock compound growth at every life stage. That’s the key to building wealth.”

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Premium Tier customers can expect more advancements to come, including collaboration tools for couples, parents and families to jointly manage money, investments and retirement savings together. Acorns Premium Tier customers will automatically receive access to GoHenry as part of their monthly subscription.