Chargify with two-way HubSpot integration now available to help marketing, sales, and customer success teams better manage B2B subscriptions
Chargify, the leading billing and subscription management platform for B2B SaaS companies, announced today that it is now listed in the HubSpot App Marketplace. The Chargify and HubSpot bi-directional integration provides unparalleled subscription lifecycle management by syncing data in real-time between Chargify and HubSpot without manual data entry or time-consuming reports. This frees up valuable time for customer-facing teams to focus on the customer experience.
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“At Chargify we recognized a strong demand from our customers to leverage their subscription billing data within their CRM tool,” said Barrow Hamilton, chief product officer of Chargify. ”By using this integration, SaaS companies can easily view and manage subscription and customer details directly within HubSpot to identify trends amongst their customers and prospects that will help their business achieve scalable business growth.”
New prospects exploring Chargify as their billing solution indicated strong interest in HubSpot, with 24 percent of new customers gained in 2021 utilizing HubSpot. The Chargify and HubSpot integration provides SaaS companies with a seamless workflow that sets marketing, sales, and customer success teams up for success. Through the use of data synced to HubSpot from the Chargify App, users have flexible selling functionality to view, create, activate, modify, and manage recurring subscriptions. Installation is quick with out-of-the-box field mappings already created for users. Existing historical data will sync right away after set-up is completed and incoming updates will then sync new billing data in real-time.
“One of the most fascinating things to me in the SaaS space is how much your billing data can influence your entire organization – not just the finance or accounting team,” continued Hamilton. “There’s a ton of information in your billing system that can help you make strategic decisions that most people don’t think about. For example, let’s say you’re a customer success manager managing 100 customers and your goal is to grow the revenue of your customer base by 30 percent. You could use the information within the Chargify and HubSpot integration to see which customers are already growing above 30 percent, identify common trends from their billing data that’s contributing to this growth, and then use this information to create custom marketing campaigns within HubSpot to guide your other customers who aren’t growing as quickly.”
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With the Chargify and HubSpot integration, sales and customer success teams will only need to access HubSpot to sell and manage subscriptions that will then automatically sync with Chargify in real-time, in addition to providing the most up-to-date product catalog and pricing. This eliminates all friction in the sales to finance hand-off. In addition, marketing teams can leverage the integration to analyze billing information to identify customer trends and then initiate and manage campaigns based on specific customer use of a product.
Chargify’s integration with HubSpot comes after a year where the company saw record-breaking revenue growth despite the COVID-19 pandemic. In April it was announced that Battery Ventures, a global, technology-focused investment firm, led a combined growth-equity investment of more than $150m in Chargify and SaaSOptics, a leading platform for B2B SaaS financial operations. The two complementary cloud-based platforms together manage more than $10 billion in customer annual recurring revenue. In October, Chargify was also the recipient of the Best Overall SaaS Award and Best Customer Success Award in the 2021 Appealie SaaS Awards.
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