Novantas, a leading provider of solutions for financial services professionals, announced they are part of an agreement that will see Novantas combined with Informa Financial Intelligence’s FBX business, to create a leading competitive intelligence and specialist data company serving the retail and commercial banking market.
The partnership is between Informa, Novantas and Inflexion, a mid-market private equity firm that is also investing in the combination of the businesses.
With their unified offerings and solutions, this combination will create a data intelligence business serving the retail and commercial banking market across lending, deposits, and digital banking solutions.
FBX, a brand within the Informa Financial Intelligence portfolio, a subsidiary of Informa plc, brings together competitive performance data and customer journey research to deliver customers a comprehensive assessment of their competitive, go-to-market position. Highly complementary of one another, the combination of Novantas and FBX will continue to help their banking clients acquire and retain customers and sell more profitable products.
“Novantas and Informa have worked closely together for the past twenty years, providing clients with market leading and complementary services in pricing, marketing and channel management,” said Dave Kaytes, Co-CEO of Novantas. “Formalizing this relationship with Informa and partnering with Inflexion present us with opportunities to address an even greater scope of client challenges.”
The new company will be jointly owned by Informa, Inflexion, and Novantas shareholders. The combination is subject to the finalization of additional terms and documentation as well as US regulatory approval and is expected to complete by the end of the second quarter, 2021.