Banking Digital Fintech Mobile Banking News

Segmint Integrates with Access Softek, Inc. in Reseller Partnership

Segmint Integrates with Access Softek, Inc. in Reseller Partnership

The integration brings advanced account holder insights to over 400 banks and credit unions

 Segmint, the global leader in transaction cleansing and analytics for financial institutions, announced a reseller partnership with Access Softek, Inc. (ASI), an omnichannel digital banking provider that serves over 400 financial institutions.

The Access Softek and Segmint partnership allows account holder transaction data from ASI-affiliated financial institutions to be easily integrated into the Segmint marketing platform. Once there, data is normalized before being further enriched by proprietary Key Lifestyle Indicators®(KLIs®) – powerful customer insights that transform cryptic data into thousands of simple, descriptive data tags.

Read More: FTC Strengthens Security Safeguards for Consumer Financial Information Following Widespread Data Breaches

Segmint’s data analytics and segmentation tools provide financial institutions a holistic view of the account holder. Financial institutions can use KLIs to inform and deploy hundreds of data-driven initiatives around personalization, cross-sell/upsell, product utilization, customer onboarding, competitive intelligence and more. The campaigns deliver timely and relevant marketing messages and offers from the financial institution, all without the need for Personal Identifiable Information (PII).

“Collaboration with Segmint gives community banks and credit unions on the Access Softek platform a competitive edge with direct entry into an arsenal of advanced transaction analytic data and automated marketing capabilities,” said Greg Gruning, Chief Revenue Officer at Segmint. “This delivers on our shared vision of innovation and empowering financial institutions to exceed account holder expectations through the new customer experience, and ultimately, build long-term relationships.”

Read More: Flutterwave Enables New Europe-Africa Payment Corridors via Stellar

Access Softek, with its cutting-edge suite of digital solutions, creates a significant strategic advantage in the marketplace as a result of the Segmint integration, allowing financial institutions to gain actionable insights from the transaction and payment data of every account holder and critical competitive intelligence.

“As financial institutions transition to a digital-first industry, they must, within the digital framework, develop a deeply personalized understanding of their account holders beyond just clicks and keystrokes,” said Chris Doner, Founder and CEO of Access Softek.  “The powerful insights and marketing platform created by this partnership will let our banks and credit unions maximize the use of data to execute on highly targeted campaign strategies to deliver unprecedented results.”

Read More: Everything Blockchain, Inc. Announces Agreement to Develop FinTech Platform Utilizing Its Patented QueryChain Blockchain

[To share your insights with us, please write to sghosh@martechseries.com]

Related posts

HICOOL Global Innovation Competition US Division Launched by Plug and Play China

Fintech News Desk

SingularityDAO Launchpad’s Debut project, NuNet, closes 2mln USD sale in 90 seconds.

Fintech News Desk

Q2 and Plaid Partner to Deliver Secure and Efficient Digital Financial Experiences

Fintech News Desk
1