Vizit, the leader in image analytics software for global brands and retailers, announced a $10 Million Series A round led by Infinity Ventures and Brand Foundry Ventures to fuel growth and help ecommerce, marketing, and creative teams win the race for consumer attention through Vizit’s industry-leading Visual Brand Performance Platform.
“Vizit has forever changed the way products are merchandised, market research is conducted, campaigns are created, new products are conceived, and brands are built. We’re proud to be co-leading this round of funding for Vizit.”
The round also added new investors eGateway Capital and several prominent CPG, retail, and technology executives, with participation from existing investors Lakefront Partners, Lubar & Co, and others.
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Vizit’s groundbreaking technology harnesses the organic interactions millions of consumers have with online commercial imagery to generate new AI-powered models of their visual preferences. These models—called Vizit Audience Lenses—give brands the ability to evaluate visual content and new concepts “through the eyes” of their target audiences in real time, ensuring the images used to represent their products are effective at capturing their desired audience’s attention, and are able to trigger conversion.
Images have become the foundation of every commercial website, retailer, and online marketplace, yet marketers struggle to understand which images will appeal most to their key consumer audiences.
“In all of human history, it has never been possible to see through someone else’s eyes,” said Jehan Hamedi, Founder and CEO of Vizit. “As a result, no person or company knows how to best present their products and services to maximize appeal with their target consumers—resulting in millions of dollars wasted in unsuccessful promotions, lost sales, and countless missed opportunities to use the right images to attract and convert new customers. Vizit’s technology provides content creators, marketers, product innovators, and ecommerce leaders with the ability to transform their image-based content and designs into powerful assets that engage targeted consumers and outshine competitive offerings on the digital shelf and beyond.”
Today, Vizit has enterprise customers in 10 countries across a range of industries, including several of the top 10 largest food and beverage companies, the largest motorcycle manufacturer, and the largest cosmetics and beauty company in the world.
“Every industry you can think of depends on successful visual communications and visual brand building,” said Brian Spaly, General Partner at Brand Foundry Ventures and Founder of Bonobos and Trunk Club. “Vizit has forever changed the way products are merchandised, market research is conducted, campaigns are created, new products are conceived, and brands are built. We’re proud to be co-leading this round of funding for Vizit.”
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