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Equity Trust Company Launches myEQUITY Connect API to Streamline IRA Investing

Equity Trust Company Launches myEQUITY Connect API to Streamline IRA Investing

Equity Trust Company (Equity Trust), a leading, technology-enabled financial services company offering alternative asset custody in retirement accounts, announced the launch of myEQUITY Connect, an application programming interface (API) that allows investment platforms, metals dealers, and advisors to integrate with Equity Trust Company to create seamless investor interactions.

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“myEQUITY Connect allows for a streamlined and simplified investor experience”

The launch of myEQUITY Connect underscores Equity Trust’s commitment to the development of best-in-class technology solutions. myEQUITY Connect provides endpoints that deliver connection throughout the entire lifecycle from opening and funding an IRA, to submitting an investment request, as well as real-time access to the data to track and monitor activities and cash availability.

“myEQUITY Connect allows for a streamlined and simplified investor experience,” said Jessica Hunley, Senior Product Manager, Digital Experience. “Allowing for platforms to keep the investor on their site and leverage technology to link systems together and automate the processing of the requests.”

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Equity Trust anticipates the needs of today’s investment platforms, metals dealers, and advisors, helping build important relationships that drive growth in an ever-changing landscape. The API suite will streamline and simplify the investing process for investors by allowing them to stay in one place to direct their IRA funds. Platforms, metals dealers, and advisors have the advantage of developing an experience that allows them to tap into the $11.3 trillion* IRA market. myEQUITY Connect promotes flexibility for partners to select full, end-to-end, or targeted integrations that support reduction in attrition and delays in the handover to IRA custodians with this toolkit.

A new developer portal enables developers to easily access all the APIs available. Through this portal, Equity Trust will provide developers with technical documentation and reference guides to support the API integrations.

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