FinTech Marketers Invested $3 Billion on User Acquisition in 2020 According to AppsFlyer
New report finds that despite a challenging 2020 for the financial sector, remarketing efforts soared 3x and non-organic installs increased 70% globally AppsFlyer, the global marketing measurement leader, released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions......