Search Results for: customer-centric marketing

Fintech News

NewRez Announces New Chief Marketing Officer

Fintech News Desk
by Fintech News Desk0
Brad Jones joins NewRez to lead marketing at rapidly growing mortgage lender and servicer NewRez LLC (“NewRez”, the “Company”), a national mortgage lending and servicing organization, announced today that Brad Jones has joined as Chief Marketing Officer (“CMO”) effective immediately. Mr. Jones will join the NewRez senior leadership team and report......
KBC Bank Chooses Finastra for Libor Transition
Fintech Fintech Startups News

Marketing Mindset Critical To Digital Transformation In Financial Services

Fintech News Desk
by Fintech News Desk0
Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The......
Skan Secures $14 Million Series A to Expand AI-Driven Process Discovery to Enable the Digital Transformation of the Enterprise
Business Fintech News

Mashreq Appoints Aimee Peters as Group Head of Marketing and Corporate Communications

Fintech News Desk
by Fintech News Desk0
Mashreq, one of the leading financial institutions in the UAE, has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Read More: Healthfully and Paya Deliver Expanded Patient Care and Payments Through New Partnership Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle......
Simple Names Carrie Roso New Director of Marketing
Fintech News

Simple Names Carrie Roso New Director of Marketing

Fintech News Desk
by Fintech News Desk0
Simple announced the addition of Carrie Roso to the company’s corporate leadership team. Roso will serve as Director of Marketing for the fintech. In her role, Roso will lead all of Marketing, including Simple brand, organic and paid customer acquisitions, lifecycle marketing, and public relations. She brings years of experience brand-building......
Report 2022: Incumbent Banks Must Embrace Data-Centric Capabilities to Drive Personalized CX
Banking News

Report 2022: Incumbent Banks Must Embrace Data-Centric Capabilities to Drive Personalized CX

Fintech News Desk
by Fintech News Desk0
The World Retail Banking Report 2022 found that 95% of executives believe their current outdated legacy systems and technological capabilities are unable to fully optimize their data for customer-centric growth strategies Retail banks are currently lagging in their ability to offer true omnichannel experiences, as customers pivot to competitors that......
Artificial Intelligence Fintech News

Emirates NBD Boosts Digital User Engagement by 300% with Lemnisk’s AI-Driven Customer Data Platform

Fintech News Desk
by Fintech News Desk0
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP). Read......
Paytronix Announces Call for Nominations for 2020 Loyaltees Awards
Banking Fintech News

Paytronix Announces Call for Nominations for 2020 Loyaltees Awards

Fintech News Desk
by Fintech News Desk0
In its ongoing effort to highlight companies on the forefront of guest experience, loyalty and payments, Paytronix Systems, Inc., announced the launch of its 2020 Loyaltees Awards. Paytronix opened nominations for those companies that use its advanced digital guest experience platform to deliver truly innovative and market-defining guest experiences. Past......
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