Zip Research Reveals 83% of U.S. BNPL Users With a Preferred Provider Would Likely Abandon a Purchase Without It
Nearly half have already abandoned a purchase in the past year, underscoring the importance of payment choice for retailers Zip, the digital financial services company offering innovative, people-centered products, released new research showing that payment preferences are shaping where consumers shop. Among surveyed U.S. buy now, pay later (BNPL) users,......
