Digital Payments News

Wirex & Snowdrop Solutions launch Location-Enriched Transaction Services

Wirex & Snowdrop Solutions launch location-enriched transaction services

First cryptocurrency provider to show exactly where transactions take place

Wirex, a leading digital payments provider, today unveiled a range of location-enriched services to show their users where payments take place. Available to Wirex customers in-app, the service enables cardholders to readily see exactly where their transactions take place and provides a greater level of transparency for those transactions.

Launched in partnership with Snowdrop Solutions Ltd, the service removes the confusing information often found in a card transaction and replaces it with the merchant name, location and, where appropriate, associated brand. This is clearly displayed in any of the 20 digital and traditional currencies offered by Wirex within their award-winning app. This means that Wirex cardholders across the globe will benefit from more confidence and insights when reviewing their transactions

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The CEO and Co-Founder of Wirex, Pavel Matveev, commented that “since creating Wirex in 2014, we’ve tried to make the often-confusing world of crypto more appealing for everyday users. Partnering with Snowdrop will give our customers access to even more cutting-edge and convenient financial features that add value to their lives, whilst bridging the gap between the traditional and digital economies.”

With over 3.5 million customers, Wirex has already gained recognition for its innovation, pairing the next-generation of payments infrastructure with digital payments and allowing customers to spend crypto in-store at over 61 million locations with their Wirex debit card. Utilising  Snowdrop’s Merchant Reconciliation System (MRS) technology, the service also enables Wirex to capture unique spending insights and share with its customers better ways to visualise financial habits and patterns.

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“We’re excited to partner with Wirex,” said Ken Hart, CEO of UK-based Snowdrop. “They put quality customer experience and transparency at the forefront of their business and are committed to lead by example,” he added.

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