edatanetworks Inc. announced the approval of patent 17/086,844 from the United States Patent and Trademark Office. This patent further enhances edatanetworks’ patent protection relating to automated cause marketing through financial services.
The approved automated cause marketing patent ensures that local businesses will benefit from a measurable return on marketing spend while providing donations to local community organizations with impact. The newly issued USPTO patent relates to enhancing tokenized transaction data and seamlessly directing merchant defined and funded micro-donations to local community and charitable organizations while also providing merchants with valuable real-time consumer feedback from the transaction. This drives stronger digital-first consumer connections and enables the creation of actionable insights, key analytics and intelligent decisions that drive predictive capabilities from the transaction data.
“The digital marketing opportunities enabled for businesses by this patent and the portfolio create a digital first Network of Giving that uses rich, tokenized data to help drive business decisions. This enables key analytics and empowers actionable insights from the data, providing a holistic view based on the high-value real-time information.” stated Rob Bennett, Chief Executive Officer of SMB4.0, an edatanetworks Inc. company. “Our platform can provide significant support to the economic recovery and rebuilding of our local communities. It fosters a community-minded movement through the connection of local consumers and merchants to local community and charitable organizations – while creating efficiencies in digital fundraising.”
“This additional key patent further strengthens the Network of Giving platform to deliver actionable insights, measurable return on investment on marketing spend, and value to local businesses. In addition, the Network of Giving platform complements real-time payments and open banking for established financial institutions and their trusted intermediaries.” Mr. Bennett added.