Mortgage365 is pleased to announce that is has rebranded its Direct-To-Consumer (D2C) mortgage lending subsidiary, changing the name of the business to Finify. This change will distinguish the Mortgage365 enterprise Software as a Service (SaaS) platform for financial services companies from the consumer mortgage lending business.
Finify combines the power of a fully digital mortgage experience with real-time, expert loan advising based on borrower motivation and goals. Committed to enabling financial optimization for their borrowers both now and in the future, the Finify team is driven to continue innovating the most cutting-edge technologies to support borrowers at every stage of their lives. Finify, powered by Mortgage365, is the integrated software platform built on trusted Microsoft technologies and utilized by multiple organizations across the financial services industry.
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“We’re excited about the rebrand because differentiating the two distinct areas of our business makes it even easier for our customers to work with us,” said Jason Seedig, Founder of Mortgage365. “It’s important to note that our consumer clients will not see any difference to the digital experience and service they know and love. The name is changing, but the experience is not.”
Current consumer clients will now receive documents, letters and other communications labeled as Finify, whereas previously they received documents from Mortgage365 Lending, LLC.
