The BGL Consumer Insider – eCommerce: Omni-Channel Strategies Rewarded with Loyalty and Value Creation
Customer needs and expectations are continuing to evolve, and so are the omni-channel strategies driving consumer engagement and building brand loyalty, according to an industry report released by the eCommerce investment banking team from Brown Gibbons Lang & Company (BGL). Omni-channel strategies are expected, should be seamless across channels, and must provide a cohesive and......