Search Results for: programmatic advertising

NextPlay’s HotPlay In-Game Advertising Platform Teams with Mediakeys to Accelerate Global Expansion
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NextPlay’s HotPlay In-Game Advertising Platform Teams with Mediakeys to Accelerate Global Expansion

Fintech News Desk
by Fintech News Desk0
NextPlay Technologies, Inc., a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, announced its in-game advertising unit, HotPlay, has formed a strategic partnership with Mediakeys, an international media and advertising agency. Since its founding in 1993, Mediakeys has become a global leader in digital and out-of-home (OOH) advertising with offices......
Advertising and data heavyweights invest in ProQuo AI
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Advertising And Data Heavyweights Invest In ProQuo AI

Fintech News Desk
by Fintech News Desk0
Advertising agency Mother and data platform Dynata are the latest companies to invest in ProQuo AI; the ‘Brand Management as a Service’ platform for challenger brands. The company will use the £5m investment to fund an ambitious stage of growth, building towards a planned Series A funding round later in......
IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic
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IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

Fintech News Desk
by Fintech News Desk0
Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and......
Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner
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Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner

Fintech News Desk
by Fintech News Desk0
Placement.io Unifies Programmatic and Direct Transactions and Reporting Placements.io, a leader in revenue and billing management for media companies, announced new technology that empowers publishers to combine sales, operations and reporting for both programmatic and direct advertising in a single stream. Leading travel company Skyscanner is an early adopter of......
PubMatic and PhonePe Partner to Deliver High Quality and Engaging Audience Assets to Advertisers in India
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PubMatic Announces Partnership with PhonePe

GlobeNewswire
by GlobeNewswire0
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced its partnership with PhonePe, India’s leading mobile payments and financial services platform. This strategic collaboration makes PhonePe’s premium mobile app inventory and audiences available to PubMatic’s programmatic buying partners. As the industry looks for sustainable and......
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BLOCKBOARD Bolsters Leadership Team With Industry Veterans To Support Continued Growth

Fintech News Desk
by Fintech News Desk0
BLOCKBOARD, a leading adtech company built with enhanced features to maximize the benefits of the programmatic 2.0 era of advertising, today announced it has appointed James Shears as the Senior Vice President and General Manager of the BLOCKBOARD Platform. In this newly created role, James will lead the go-to-market strategy for BLOCKBOARD’s......
Radancy Announces Strategic Investment from New Mountain Capital
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Radancy Announces Strategic Investment from New Mountain Capital

Fintech News Desk
by Fintech News Desk0
New Mountain Capital Partnership to Drive Accelerated Growth for Market Leading Enterprise Talent Sourcing Platform Radancy, the global leader in enterprise software and services solutions for end-to-end talent sourcing, partnered with New Mountain Capital, a leading growth-oriented investment firm with over $37 billion in assets under management. The investment from New......
Cultivation Moves Newly Updated Digital Marketing Platform Into Alpha Launch - 23-Year-Old Entrepreneur Develops Automated and Artificially Intelligent Software to Help Businesses Achieve Marketing Success
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Cultivation Moves Newly Updated Digital Marketing Platform Into Alpha Launch – 23-Year-Old Entrepreneur Develops Automated and Artificially Intelligent Software to Help Businesses Achieve Marketing Success

Fintech News Desk
by Fintech News Desk0
Cultivation announced its alpha launch with a limited-time opportunity for business owners to join the exclusive waiting list for access to the software platform. Developed by MARsum “Top 100 Marketing & Advertising Influencer,” Nathan Smith, Cultivation is a boutique agency that leverages the latest approaches in social media, SMS, digital......
KKCG’s Aricoma Group Acquires Clearcode to Enter the Adtech and Martech Market
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KKCG’s Aricoma Group Acquires Clearcode to Enter the Adtech and Martech Market

Fintech News Desk
by Fintech News Desk0
ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom AdTech and MarTech platform development, and has worked with......
Integral-Ad-Science-Acquires-Amino-Payments
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Integral Ad Science Acquires Amino Payments

Fintech News Desk
by Fintech News Desk0
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which......
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