New Digital Tracking Tool Mines ≈$450 Billion Industry for Strategies to Boost Performance of Banks, Investment Firms
Financial services firms looking to grow robo-advisory wealth-management platforms can now gain market insights and competitive intelligence with new digital tracking launched by Financial Benchmarking & Omnichannel Experience (FBX).
Similar to other tracking housed within FBX’s Digital Banking Hub, the robo-advisor tracking offers industry analysis and live screenshots of digital journeys of retail banks, investment firms, brokers and fintechs across the U.S., coverage that will eventually expand across the globe. Firms can access:
- Hundreds of robo-advisory benchmarking metrics
- Analysis of traditional investment houses and fintech startups
- Leading industry strategies, digital challenges and firm propositions
The tracking will have a particular focus on onboarding, examining ways firms have successfully shepherded customers through the discovery, application and account setup processes, as well as on features that engage customers within the platform once they’re signed on.
Banks and investment firms, outpaced by start-ups that built the robo-advisory business model, can use the tracking and its behind-the-login views to grow services and strengthen market propositions.
The industry, which boasts low entry requirements and advisory fees, has seen a dramatic influx of new investors in recent years, a trend accelerated by the pandemic.
According to Cerulli Associates, the digital investment advice market is on track to reach $449 billion in assets this year.
Rory Pennington, Lead Analyst with FBX, said: “We’ve seen an explosion of brand awareness in this space, driven largely by a younger generation of investors seeking slick interfaces, simplified offerings, and lower fees. We offer a unique lens into these market shifts to help traditional firms challenge newer digital players.”
Informa Financial Intelligence President Craig Woodward said: “Robo-advisors have dramatically reshaped the investment landscape, creating new sources of revenue as some product lines have suffered. We want to help firms adopt new digital channels and tap into this vast marketplace.”