Search Results for: data strategy

Three quarters of CMOs are now responsible for contributing to business growth and the use of data and technology Capgemini research shows that CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behavior. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76%) and data and technology (74%). This is according......